The Gap Business Direct wanted to create a printed peice and an ad campaign that launched the new giftcard in an exciting way to thier wholesale channels, while maintaining the brand looks of all three of the retail brands, Gap, Old Navy and Banana Republic.

We came up with a printed peice that used a series of cards announcing each brand, held together with a silver grommet, and encased in a sleek silver carrier that held a redeemable "giftcard" inside. The piece could be mailed with a simple envelope or handed out at trade shows without the envelope.

Trade magazine ads reflected the look and feel of this piece and tied them together.